POSITIVE BRAND SENTIMENT AD AWARENESS AND CUT THROUGH BRAND CONSIDERATION POSITIVE BRAND SENTIMENT
"Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone’s mind." JOHN HEGARTY HEGARTY ON ADVERTISING

TV ONLY

45%

TV & ONLINE VIDEO

45%

CINEMA & TV

60%

CINEMA, TV & ONLINE VIDEO

64%

Positive brand sentiment aggregate across measures of brand appeal, likeability, think differently about brand, brand stands out. Please rate how much you agree or disagree with each the below statements about [BRAND’S]

 

 

 

BrandScience: Base: Aware of seeing advertising for brand

CINEMA DELIVERS: 42% MORE POSITIVE BRAND SENTIMENT TELEVISION ONLINE CINEMA THE OUTCOME Tick
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AWARENESS AND CUT THROUGH "The first lesson of branding: memorability. It’s very difficult buying something you can’t remember." JOHN HEGARTY HEGARTY ON ADVERTISING
CINEMA DELIVERS:

TV ONLY

TV & ONLINE VIDEO

CINEMA & TV

CINEMA, TV & ONLINE VIDEO

11%

27%

35%

45%

Now thinking about the [BRAND] ad you saw recently, what would you say is the main message? Please provide as much detail as possible.

 

BrandScience: Base: Aware of seeing advertising for brand

TURN CONSUMERS INTO CUSTOMERS

TV ONLY

9%

TV & ONLINE VIDEO

9%

CINEMA & TV

22%

CINEMA, TV & ONLINE VIDEO

23%

And now thinking about any advertising you have seen recently, which [CATEGORIES] brands come to mind ? [FIRST MENTION]

BrandScience

66% MORE CUT THROUGH 156% MORE AWARENESS TELEVISION ONLINE CINEMA THE OUTCOME Tick
IMPROVE YOUR ADVERTISING AWARENESS
BRAND CONSIDERATION
CINEMA DELIVERS:

TV ONLY

43%

TV & ONLINE VIDEO

47%

CINEMA & TV

62%

CINEMA, TV & ONLINE VIDEO

66%

Now thinking about the [BRAND] ad you saw recently, what would you say is the main message? Please provide as much detail as possible.

 

TURN CONSUMERS INTO CUSTOMERS

BrandScience: Base: Aware of seeing advertising for brand

THE OUTCOME 40% MORE BRAND AWARENESS TELEVISION ONLINE CINEMA Tick
IMPROVE YOUR ADVERTISING EFFECTIVENESS
Leading media researchers BrandScience evaluated the impact of cinema advertising when used in conjunction with TV and online video. Natural exposure to the campaigns was captured amongst over 1200 respondents and exposure by media channel identified.
THE STUDY
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